As we enter a new era it is our responsibility to recognize the continuous evolution of technology, especially, when it comes to the operations of small businesses. It is crucial for the original model for General Liability coverage to be reconfigured to align with the needs of modern workers.

According to the Insurance Journal 60% of small business in the U.S. will be owned by Millennials and Gen Xers. Since these generations are significantly more tech-savvy this means insurers should initiate an expansion of their offerings. Young, small-business owners are looking for a convenient and personalized experience.

Insurance must adapt to the Digital Era. Agencies must focus on customer service development and the needs of the present-day small-business owner.

Price vs. Quality?

Finding the cheapest price is one ingredient to a satisfied customer but it is not the most important. The quality of the policy must match its affordable pricing. Insureds want to be secured at a reasonable price.

Be Accessible.

Where are you when customers need your support the most? You can be a dependable insurer with live support. One-on-one communication is still significant even at the start of the Digital Era.

A Customizable Experience.

These customers want to make sure their needs are being heard and met with a customizable policy to their unique operations. Today’s workers are eager for fast and efficient processes.

Avoid the Stigma of Insurnace.

To expedite the process, it would be helpful to transform the stigma of insurance being too complex to understand. The insurer/broker should only send them information that is easy to comprehend, and concise. It will save time for both parties when the business owner is well-informed to make decisions rather than feeling confused.